OCEAN COUNTY, New Jersey — A couple visiting a New Jersey beach captured video of the photo shoot fail that resulted when a man’s luxury Land Rover started sinking in the surf.

Chris Gillich, who was visiting Island Beach State Park with his wife, Megan, captured video Tuesday evening of a Land Rover sinking in the sand and shallow water while its owner furiously tried to rescue it with a shovel.

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(Photo courtesy Chris Gillich)