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Fashion Week Stylist to Open Salon in Clarion

Sunday, July 21, 2019 @ 12:07 AM

Posted by Aly Delp

67080937_426853144708851_4150983808801308672_nCLARION, Pa. (EYT) – Local stylist Alyssa Morrison, who joined the Ted Gibson Artistic Team for New York Fashion Week last year, is preparing to open her own salon in Clarion.

(PHOTO: Alyssa Morrison, owner of Empower Beauty.)

Alyssa, who grew up in Rimersburg and graduated at Butler Beauty Academy in 2010, will be opening a new salon, Empower Beauty, which will be located at 319 Main Street, Clarion.

She started her professional career with J.C. Penney Salon in Clarion where she has found advancement and had the opportunity to work with renowned stylists Ted Gibson and Jason Backe at New York Fashion Week in 2018.

“I’ve always been one about empowering stylists, and that was one of my favorite things about my past job at J.C. Penney,” Alyssa told

“I love seeing people grow. I plan to have this salon grow with the stylist in mind. Not the owner.”

“I wanted something different in Clarion. I wanted to bring a different level of salon experience and vibe.”

Empower Beauty will focus on all-natural cruelty-free color and products.

“I want the customer to have all the healthy options when it comes to her beauty routine,” Alyssa explained.

Empower Beauty will also be focused on the customer experience.

“We are all about spoiling our guests and giving them the utmost relaxation. I’m also going to elevate the customer experience with a complimentary champagne lounge and new services. It’s not going to be your traditional salon.”

Along with Morrison, master stylist Tianna Wyant (pictured below with Alyssa) will also be part of the Empower Beauty team, functioning as both a stylist and manager.

In addition to the regular complement of salon services, Empower Beauty will offer in house bridal parties, traveling bridal parties, and other specialty services that Morrison isn’t quite ready to announce yet.

“We have a few more things up our sleeves,” Alyssa noted.

They will also have Alana Hoffmeier of Pittsburgh Professional Skincare offering some specialty, tailored services.

Hoffmeier is a Licensed Aesthetician who specializes in microblading; cosmetic tattooing of eyeliner and brows; NovaLash eyelash extensions in Minx, American Volume, Russian Volume, and London Volume styles; YUMILash keratin lash lift treatment; dermal infusion facial treatments; needleless lip and facial fillers; microneedling with stem cell therapy; scar rejuvenation; pigment removal; hair restoration; acne treatments; chemical peels; tailored facials; biochemical skincare consultations; French low-temp waxing services; and organic eyelash and eyebrow tinting.

“She is genuinely passionate about her craft and will always have your best interest in mind,” Alyssa said.

Empower Beauty will open on Tuesday, July 23.

A special Grand Opening Event is planned for August 24. It will run from 8:00 a.m. to 3:00 p.m. and will include champagne, meet and greets with the Empower Beauty team, music, and special giveaways.

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